Design & Creative Direction for Rily
We have worked with the recipe website Rily from their inception to expand on their identity designer's initial identity design guidelines, launch them onto social media, and create monthly posts and assets to bring their audience closer to their mouthwatering food, and keep them coming back to their site.
Social Media Assets and Posts
Every month we create design-based social media posts, recipe cards, Instagram reels and TikToks for the brand's 17,000 (and counting) Instagram, TikTok and YouTube followers.
Live example: Aloo Tikki Chaat recipe card
Animated Reels & TikToks
Using a playful mixture of photography, graphic elements, and text layouts to create beautiful designs that move to the music.
Live example: 7 Calming and Blissful Foods
Graphic Elements and Identity Extension
By taking elements from the Rily word mark, we built out a playful design language that incorporates food items, dishes and utensils, bringing to mind the celebration of food and its ingredients.